PERFORMANCE LONGEVITY TRAINING WELL OVER A DECADE OF RESULTS 500+ BUSY PROFESSIONALS & PARENTS COACHED 93% CLIENT RETENTION 30-MINUTE WORKOUTS AGING IS REAL. DECLINE IS NEGOTIABLE. PERFORMANCE LONGEVITY TRAINING WELL OVER A DECADE OF RESULTS 500+ BUSY PROFESSIONALS & PARENTS COACHED 93% CLIENT RETENTION 30-MINUTE WORKOUTS AGING IS REAL. DECLINE IS NEGOTIABLE.

ARE YOU RUNNING OUT OF ENERGYFASTER THAN YOUR LIFE DEMANDS?

AGING IS REAL. DECLINE IS NEGOTIABLE.

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Modern life slowly disconnects people from their bodies. Jake & JT helps people rebuild strength, movement, and physical confidence through training designed for longevity.

30 minutes. Three times per week. Online. Anywhere.

A DECADE+
Years proven
93%
Retention rate
500+
Adults coached
30
Min workouts
"I train so my body stays reliable." — The Jake & JT identity. Join the adults who made this decision.
Free 30-Min Strategy Call — Limited Spots

YOUR BODY SHOULD
FEEL RELIABLE AGAIN.

Enter your name and email. We'll take you straight to the calendar to book your free call with Jake & JT — a real conversation about staying strong, capable, and pain-free as you age.

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Real Client Video Stories

This could be your story
in 90 days.

Before Jake & JT: tired, stiff, inconsistent, losing strength, body feels unreliable. After Jake & JT: stronger, lighter, more mobile, more confident, body feels reliable again. These are real clients. Real results. No actors, no scripts, no filters.

★★★★★
Real client · Real result
CLIENT STORY 1
Jake & JT Performance Longevity Coaching
★★★★★
Never missed a week in 4 years
CLIENT STORY 2
Jake & JT Performance Longevity Coaching
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Athletic identity back at 51
CLIENT STORY 3
Jake & JT Performance Longevity Coaching
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Stronger at 48 than at 35
CLIENT STORY 4
Jake & JT Performance Longevity Coaching
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Real client · Real result
CLIENT STORY 5
Jake & JT Performance Longevity Coaching
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Real client · Real result
CLIENT STORY 6
Jake & JT Performance Longevity Coaching
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Real client · Real result
CLIENT STORY 7
Jake & JT Performance Longevity Coaching
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Real client · Real result
CLIENT STORY 8
Jake & JT Performance Longevity Coaching
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Real client · Real result
CLIENT STORY 9
Jake & JT Performance Longevity Coaching
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Real client · Real result
CLIENT STORY 10
Jake & JT Performance Longevity Coaching
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Real client · Real result
CLIENT STORY 12
Jake & JT Performance Longevity Coaching
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Real client · Real result
CLIENT STORY 11
Jake & JT Performance Longevity Coaching

These clients started exactly where you are. The only difference between them and you right now is one decision.

These clients started exactly where you are. The only difference between them and you right now is one decision.

Why You Keep Starting Over

MODERN LIFE IS MAKING
YOUR BODY BREAK DOWN.

Picture where your body will be in 5 years if nothing changes. Stiffer. Weaker. More tired. Less confident. That is not a prediction — that is a pattern. The villain is physical decline. Jake & JT reverses it.

01
"I'm getting stiffer and weaker every year."
Motivation is an emotion — it rises and falls like your calendar. Clients who stay with Jake & JT for 5+ years aren't more motivated than you. They have a structure that holds even when life explodes. Motivation is temporary. Systems are permanent.
02
"I feel older than I should."
Feeling older is not about age. It is about what you are doing — or not doing — to protect your body. Three 30-minute sessions per week is the difference between a body that supports your life and one that limits it. That is the Jake & JT promise.
03
"I keep starting over and never staying consistent."
You did not stop because of your discipline. You stopped because the program was not built to keep you. That is not a character flaw — that is a design flaw. Jake & JT is not a program you chase. It is a rhythm you join. The 93% retention rate over well over a decade is the evidence.

The cost of doing nothing: The body you will have in 5 years if nothing changes. What we sell: Control over physical decline — a system built specifically for high-performing adults. That's why 93% of our clients are still training years later — not weeks later.

The Jake & JT Story

TWO BROTHERS. ONE MISSION. TRAIN AGAINST DECLINE.

"The enemy is not other gyms. The enemy is physical decline — stiffness, weakness, low energy, pain, inconsistency, aging badly. We built Jake & JT to fight that. Specifically."

We opened Jake & JT in Mill Valley in 2014 with a category no one else was owning: Performance Longevity. Not fitness. Not weight loss. Control over physical decline for high-performing adults who want to stay strong, capable, and pain-free as they age.

We watched the pattern repeat: executives, surgeons, entrepreneurs, parents — high performers in every area of their lives — whose bodies were quietly breaking down. Tired. Stiff. Inconsistent. Losing strength. Feeling older. Thinking about the body they had at 32 and wondering how to get back even a fraction of it. Not from lack of discipline. From lack of a system built for their actual life.

"Aging is real. Decline is negotiable. We built a system to prove it."

Well over a decade, 500+ clients, and a 93% retention rate later — the Performance Longevity System is the proof. Now available online, nationwide.

★ Jake & JT Peterson — Co-Founders, Jake & JT · Performance Longevity · Mill Valley, CA · Well over a decade coaching high-performing adults
Jake and JT Peterson
"Train against decline." — Jake & JT
The fitness industry vs. CST
THE ENEMY IS DECLINE.
Modern life is designed to make your body break down.
  • Physical decline — stiffness, weakness, low energy, pain
  • Training that fights your nervous system instead of working with it
  • Random workouts with no system, no rhythm, no retention
  • Fitness culture that sells punishment disguised as progress
  • Programs built for 22-year-olds with no job, no kids, no stress
  • No accountability, no community, no coach who knows your name
What CST gives you instead
  • 30-min performance longevity training — 3x per week, built to last
  • Training in a way your body can actually recover from
  • A weekly system that keeps your body from breaking down
  • Coaches who know your name, your body, and your life
  • Simple nutrition — sustainable fuel that supports your system
  • A community of adults who train to stay capable — not to look good for 6 weeks
★★★★★
"Before Jake & JT I was tired, stiff, and losing strength. I didn't know what I was doing wrong. Six years later my body feels more reliable than it did at 38. That's the only word for it — reliable."
Jennifer D. · Surgeon · Parent of 2 · 6-year client · San Francisco
One of 500+ adults who made this decision
Free Strategy Call

YOU ALREADY KNOW
YOUR BODY NEEDS THIS.

Every year without a system is a year of strength you do not get back. Stiffness that gets harder to reverse. Energy that gets harder to find. The before is already happening. The after is a decision. Book a free 30-minute call and let's talk about what your body should feel like — and build the system to get you there.

"You already know something needs to change. That awareness is the hardest part. The system is the easy part."

  • 30 minutes — completely free, zero obligation
  • We are on the call with you personally
  • Honest conversation — if it's not a fit, we'll tell you
  • Google Calendar invite sent the moment you book
  • Leave with clarity and a specific next step
Step 1 of 2
BOOK YOUR FREE CALL

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The Performance Longevity System

WHY PERFORMANCE LONGEVITY
TRAINING WORKS.

The goal is not fitness. The goal is capability. A body that stays strong, mobile, pain-free, and reliable as you age. Here is how the system delivers that.

MAXIMIZE ↑
Dream Outcome
Strong. Mobile. Pain-Free. Capable as you age.
Control over physical decline. A body that supports the life you are building — not one that limits it.
Perceived Likelihood of Achievement
93% Retention. Over a Decade. 500+ Adults Coached.
Clients don't stay because they are motivated. They stay because Jake & JT becomes part of their life rhythm. That is the design.
÷
MINIMIZE ↓
Time Delay
30 Minutes. 3x Per Week. Results You Feel.
Most clients feel a difference in energy and sleep within the first two weeks — before the physical changes are even visible. Early wins build belief. Belief builds consistency. Consistency builds the body.
Effort & Sacrifice
Simple. Structured. Done-With-You.
No gym required. No complicated macros. No hour-long sessions. Every barrier removed.
01 ★

STRENGTH & CARDIO

30-minute sessions built around strength and cardio. Efficient. Athletic. Scalable from beginner to former athlete. The foundation of the system.

02 ★

NERVOUS SYSTEM RECOVERY

Train in a way your body can actually recover from. Not against your stress — with it. No burnout. No crashing. No injury cycles. This is what keeps you consistent for years.

03 ★

SIMPLE NUTRITION

Simple nutrition basics that support your energy and body composition. No tracking obsession. No restriction. Just fuel that works with the system.

04 ★

ACCOUNTABILITY

Weekly accountability check-ins. Jake & JT know your name, your schedule, your goals. Clients don't stay because they are motivated. They stay because the system holds them.

05 ★

MOBILITY & RECOVERY

Weekly mobility work and recovery habits. Sleep. Stress. Movement patterns. We coach the whole body — not just the 30 minutes you're training. This is what keeps you pain-free.

06 ★

COMMUNITY

A private community of adults who made the same decision you are considering right now. Not gym members. People with one shared identity: I do not let my body decline. They made the decision. They stayed. Many have been here 3–7 years. The community itself becomes the accountability.

The Programs

ONE SYSTEM. TWO WAYS IN.

This is not a fitness program. This is a system for controlling physical decline. 30 minutes, 3x per week. Two levels of access. One decision. Investment discussed on your free call.

The Value Ladder — Your Path Forward
1
Free
FREE CALL
30-min strategy session with Jake & JT
2
Entry
SINGLE SESSION
Experience CST training directly with us
3
Core
PRIVATE COACHING
Monthly coaching · full system · accountability
4
Premium
YEAR IN FULL
Complete 12-month transformation · all 6 pillars · priority access
Personal Training
Personal Training
★ Investment discussed on your free call
What's included:
  • 3 live Performance Longevity sessions per week with us
  • Custom programming rebuilt every phase — strength, cardio, mobility, recovery
  • Simple nutrition guidance & weekly fueling check-in
  • Weekly accountability check-in — the rhythm that keeps you consistent
  • Direct access to Jake & JT — real coaches, real responses
  • Monthly progress review — strength, mobility, energy, consistency
BONUS
Free onboarding session — Jake & JT assess where your body is now, map your goals, and build your Phase 1 Performance Longevity plan before Day 1
"Think about what it would be worth to feel strong, capable, and in control of your body again — permanently. If all this did was give you that — would it be worth a 30-minute conversation?"
★ Signature Program · Most Transformative
PERFORMANCE LONGEVITY: YEAR IN FULL
★ Investment discussed on your free call
The complete value stack:
  • The complete Performance Longevity System — all 6 pillars activated
  • Simple nutrition system + mobility + recovery protocol
  • Weekly accountability structure — built into your life rhythm
  • Year-round direct access to Jake & JT personally
  • Private community of adults who train to stay capable
  • Quarterly deep-dive performance and longevity reviews
  • Priority scheduling — always first, always confirmed
BONUS 1
Personal simple nutrition plan — built around your real food preferences, your real schedule, and your longevity goals. Not a generic template.
BONUS 2
Full access to Jake & JT Anywhere — 30-minute on-demand sessions you can do from any hotel, office, or living room. Your system travels with you.
"If all this did was make you feel strong, capable, and in control of your body again — permanently — would it be worth a 30-minute conversation?"
OUR
PROMISE

THE JAKE & JT PROMISE.

We do not show you only the people who thrived. We built a system where the failure rate is the anomaly, not the norm. Follow the Jake & JT Performance Longevity System for 90 days. Show up. Do the work. If your strength, energy, and mobility have not measurably improved — we work with you at no additional charge until they do. We have never had to honor this. The system works. But the promise is real because we stand behind it completely.

BEFORE JAKE & JT AND AFTER.
IN THEIR OWN WORDS.
Joining 500+ adults who made this decision.

★★★★★
Body feels reliable again
"Before Jake & JT I was tired, stiff, and losing strength. My body felt unreliable. After well over a year in the system I am stronger, more mobile, and more consistent than I have been in 15 years. My doctor was shocked at my labs. My body feels reliable again. I cannot imagine what the next 5 years would have looked like without this."
Sarah M.
COO · Parent of 3 · Client since 2019 · San Francisco
★★★★★
Consistency became part of my life rhythm
"I spent years worried I was too far gone to fix it. That I had waited too long. That everyone would see me struggling. Jake & JT removed all of that. I have not missed a week in 4 years. I run a company and raise two kids. Nobody is watching you as closely as you think they are. You just need to start."
Kristin R.
Business Owner · 4-Year Client · Marin County
★★★★★
Training to stay capable — not to look good for 6 weeks
"I thought I was the only one who felt like my body had gotten away from me. Turns out it is almost everyone at this age who has not had the right system. I am 51. Three sessions a week. Zero joint pain. Strong. Mobile. In control. That is the identity Jake & JT gave back to me — and to hundreds of others just like me."
Mike T.
Executive · Former Collegiate Athlete · Age 51 · 3-Year Client
7

CONTROL OVER DECLINE
STARTS WITH ONE CALL.

We personally review every application and only take clients we know we can genuinely help. We have well over a decade of relationships and a reputation we protect fiercely.

06Days
:
14Hours
:
22Min
:
45Sec

Application window for this quarter's online cohort

Spots remaining this quarter:
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YOUR QUESTIONS.
ANSWERED.

What exactly is the Jake & JT Performance Longevity System?
We know "performance longevity training" sounds like another fitness concept with a new name. It is not. It is a simple recurring coaching system built around 30-minute training sessions, 3x per week. Each week includes strength and cardio work, mobility and recovery, simple nutrition focus, and an accountability check-in. The product is not workouts. The product is a weekly system that keeps your body from breaking down — and keeps you consistent for years, not weeks.
How is this different from other fitness programs?
Most programs sell workouts. Jake & JT sells control over physical decline. The training is built in a way your body can recover from — not against your nervous system. The sessions are 30 minutes. The system is built for adults 35–60 with real jobs, real families, and real stress. And because of that design, 93% of clients are still in the system well over a year later. That number does not happen by accident.
What if I am not fit enough to start?
No gym. No complicated equipment. A set of dumbbells and floor space is all you need. Jake & JT clients train in hotel rooms, living rooms, garages, and offices. The system is built to go wherever your life takes you. That is by design — not by accident.
I've tried programs before and always stopped. Why will this be different?
You did not stop because of your discipline. You stopped because the program was not built for your life. Jake & JT is built around a weekly rhythm — not motivation. Clients stay because it becomes part of their life, not because they are chasing a feeling. The 93% retention rate over well over a decade is the evidence.
What if I am not fit enough to start?
The system meets you exactly where you are. Clients have started with us unable to do a single push-up. Others came in as former competitive athletes. The Performance Longevity System scales to your starting point. What matters is not where you begin. What matters is that you begin.
What happens after I book my free call?
You will choose a time on the calendar, enter your details, and receive a Google Calendar invite with the Zoom link immediately. The call is 30 minutes. We will ask about your body, your goals, and your life. We will tell you honestly whether the Jake & JT Performance Longevity System is the right fit. If it is not, we will point you somewhere that is. No pitch. No pressure.

STAY STRONG FOR
THE LIFE YOU'RE BUILDING.

You already know your body needs a system. You already know 30 minutes three times per week is manageable. You already know that waiting makes it harder. The only thing left is the decision. Aging is real. Decline is negotiable. The call is free.

90-Day Guarantee · Free Call · No Obligation · No Risk · Jake & JT Review Every Application Personally · You lose nothing by having the conversation

✓ Booking for: ·

Step 2 of 2 — Choose Your Time (you are almost done)

LET'S TALK ABOUT
YOUR BODY.

Pick a date and time. You will receive a Google Calendar invite with the Zoom link immediately. Jake & JT will ask about your body, your goals, and your life. They will tell you honestly whether the Jake & JT Performance Longevity System is the right fit.

WHAT TO EXPECT

A real conversation about where your body is now, where you want it to be, and whether the Jake & JT Performance Longevity System is the right fit to get you there.

30 minutes via Zoom or phone
Completely free — zero obligation
📅Google Calendar invite sent instantly
🔗Zoom link included automatically
With Jake, JT, or both founders
You will leave with clarity and a next step
Jake and JT Peterson — Book your free call
JAKE & JT PETERSON
Your coaches on the call

"You do not need luck to have a strong, reliable body at 50. You need a system and coaches who know what they are doing. If we are not the right fit, we will tell you that — and point you somewhere that is."

— Jake & JT Peterson, Founders
June 2025
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📅
After confirming, you will receive a Google Calendar invite with the Zoom link at your email address automatically.
Lose weight & feel lighter
Build strength & muscle
Get consistent — stop starting over
More energy, less stress
Rebuild confidence in my body
Improve mobility & reduce pain

YOU'RE BOOKED.

Jake & JT are looking forward to speaking with you.

📅
Google Calendar invite sent. Check your inbox — the Zoom link is inside. The event has been added to your calendar.

Questions before the call? questions@jakeandjt.com
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